There are two parts to communication:
- What you say (the message)
- How you say it (the presentation)
The presentation you use to get your message across does not have to be verbal; in fact, using only verbal communication is, in my opinion, the most common mistake made when trying to present information.
Your message can be packaged in anything from a video or drama, to a picture or graph. Choosing which method you will use will take careful thought and planning.
It’s in the Presentation Details
My favorite form of communication is design; it really is true that a picture is worth a thousand words. Imagine a poorly designed business website which is unorganized, cluttered, and clearly hasn’t been updated in close to a decade.
At the bottom of the site, you read words like "professional, informed, expert, care, and value". The greatest writer in the world couldn’t redeem that website using words alone – its message is flawed based on its presentation.
Whatever methods you use, it is always essential to look at every single aspect of your presentation and ask yourself "does this communicate my message effectively?"
Even when you speak, only 10% of your communication is verbal. What you wear, your body language, your expressions, and your tone of voice are just as important as the words you say. This is a principle that is incredibly important to understand, as it changes your entire approach to how you present your message.
For example, studies have shown what within the first 12 seconds of an interview, the interviewer has gathered enough information about you to decide whether or not they want to hire you – a good thing to know if you are looking for a job right now.
Give It To Them Straight
The same thing applies to TV commercials, listeners at a conference or meeting, and people looking at advertisements. You have a very short time to communicate your points; so don’t bury your message too deep. The first thing someone hears or sees should clearly present your message to your audience just as much as your closing statement.
Preparation Time is Never Wasted Time