But with the right preparation, public speaking doesn’t have to be such a daunting, fretful experience. The chance to strut your stuff and raise awareness for your brand is actually really exciting, especially if you’re a young company looking to introduce your expertise—and offering—to the world.
Here, we outline five steps to take before you get up on that stage to make sure you most genuinely connect with your audience, get your point across in the time allotted, and (most importantly) don’t pass out.
1. Practice, Practice, Practice
The benefits of this old adage are twofold. First, becoming comfortable with the material you’ll be delivering will ease your nerves—after reading your speech to your mom, grandma, and six closest friends, the experience will feel much less intimidating.
Second, you’ll significantly improve your delivery. Audiences want to connect with the people they’re watching speak or present, and if you’re reading from a piece of paper for 20 minutes, they’re not going to have the opportunity to do so. The more you know your stuff, the more you’ll be able to make eye contact, throw in a joke, and ensure you pack in all of your crucial points before the buzzer.
2. Know Your Space
If you have the opportunity to do so—like at a conference or cocktail party—check out where you’re going to be speaking. Are you using a microphone? Do you have any AV requirements? The better you understand your surroundings, the more you can concentrate on the public speaking itself. And if you’re incorporating AV aspects into your presentation, back to #1 you go.